A good motivation theory has to realize the fact that we each get driven differently. In the practise of neuro-linguistic programming or “NLP” this is taken into account in many ways. One of the more functional NLP theories is the concept of “away-from” & “towards” personalities.

Of course, we each have both ways of operation as a part of the way we function, but often one is dominant in each of us. Those in who the “towards” motivation will be more affected by views of future rewards. Those with a primarily “away-from” motivational way, will be more impacted by views of escaping pain or trouble.

Why not use this test to get an idea about which motivational style masters your personality? Just read the following two descriptions of what having millions of dollars could mean to you.

1. You are safe and secure. You never have to return to your job or do anything you don’t want to do. You have the means to get rid of most of your problems easily. You have everything you need to be free & comfy.

2. You have the house of your dreams, and your favorite car too. You buy anything you desire for you & your friends, & you do what you want. You have the means to achieve any of your goals.

If the first description is more compelling to you, you chiefly have an “away-from” personality. If you feel more motivated by the second description, you have a “towards” personality. There are good and bad points to both cases. “Towards” individuals make good entrepreneurs, for example, but often get into trouble because they don’t plan well enough to avoid problems. “Away-from” individuals deal with things well & avert problems, but don’t do as well at big goals.

So how do you use this motivation theory and this knowledge about yourself to your best advantage? Suppose you want to make more money and you are an “towards” person. You would want to visualize the things you’ll purchase & do with that money, but also be aware that you may be glossing over the problems. If you are an “away-from” person, you will need to continually remind yourself what a mess it will be if you fail. Otherwise you will lose your motivation once you reach some level of ease.

Of course, when you realise these two motivational styles, you can also influence others more easily. If you wanted to sell a new car to someone, for instance, you would first insure if they are motivated away from things or towards things. For the former, you might explain how this new car will mean no more used-car hassles, or how it will make life easier. For the latter, you would explain how great they will look in it, or what it can do.

You can execute this theory, and practise using this knowledge to charm others, but do not forget to influence yourself. While it is useful for realizing and charming others, this is a motivation theory that is best used to affect your own self improvement.

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